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hey, you can now get #AirMatte in a bundle 👇🏾


a solid primer that blurs pores, skin texture and fine lines so that your foundation goes on smooth as butter and stays put all day long.

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you've been looking for a blender that's squiishy enough - this is it.

latex free, open cell polyurthane technology means it practically bounces off your skin making blending, a breeze.

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brow powder that does everything a brow powder is supposed to do - in a convenient case with an applicator that's so good - you'll actually use it. 

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product philosophy

cruelty free, uncomplicated products that do what they say they're going to do, and don't hit a hole in your purse doing it


beauty is for him, her, they, them & everyone in between. being hyped up over makeup is fun, and we're proud to have an instagram community who get it

good vibes

#SwiitchBeautyHQ is in the capital city, our products are sold on the internet, we ship to all 9 provinces in south africa & we also think that you look lekker today

swiitchbeauty, embracing lazy girl makeup since 2015

essentials that will make it into your travel bag. you know that small bag of makeup you take with you? yes, same one.

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know when things are happening

we're not the company that sends you 650 e-mails a day, promise.

the only time we'll update you is if we're launching a new product, having a sale or have a very important meme to share.

things we get asked, a lot

  • how do I order

    ordering your products from SwiitchBeauty is pretty simple (the website is pretty, and the process is simple) just add the products you would like to your cart, hit checkout, tell us where to ship to by entering your shipping details, then make a payment using your credit card or by performing an EFT
  • are you cruelty free?

    we test on babes only
  • how do I get my crush to text me back?

    what a joke ma dahling

📰 fresh from the press

rabia ghoor is at the helm of a make-up and skin-care empire, has conquered the e-commerce market with a niche product, has her brand SwiitchBeauty on the tip of every SA make-up artist’s tongue — and she’s not even old enough to vote or drive

The Financial Mail

this 17-year-old south african is taking over the beauty scene one palette at a time. swiitch beauty specialises in skincare and makeup products, as well as some of the most innovative makeup tools. The #SlayForDaysPalette is a must-have eye-shadow palette for your makeup arsenal.


a cruelty-free, trendsetting, innovative brand for women who are tired of being told they need cosmetics to feel better about themselves, and women who want more of a say in they want in a brand. swiitchbeauty is an inclusive, affordable beauty brand that speaks with women, and not down to them, as cosmetic conglomerates have done for a long time

Entrepreneur Magazine

like your ex, we look better on instagram :)

print fame

over our 4 short years, swiitchbeauty has graced the pages of: